Investing In A Content Marketing Strategy From Cosmic Digital Design Sets Your Online Business Up For Success
What Is Content Marketing?
When it comes to website marketing, there are so many buzz words thrown around that it can make your head spin. The term “content marketing” might be just another industry term, but it is really not as complicated as it seems.
Content marketing or content development uses blogs, social media posts, white papers, video graphics and page content to attract new customers to your online business at various stages of the sales cycle. A successful content marketing strategy will connect and inform customers in order to move them from awareness of your product or service to conversion of an actual sale.
Why Is Content Development Important?
When it comes to marketing your company online, content marketing affects everything you do to build that business. Below are a few of the primary ways that a good content marketing strategy will impact your business.
It builds your company brand
Developing the right content over time allows you to become a leader in your industry. One of the strategies we use at Cosmic Digital Design is blog writing. A blog showcases your expertise on your business and over time will cause others to pay attention. Through proper scheduling and consistency, we work with businesses to write and distribute well thought out articles to keep a company’s brand relevant and fresh all the time.
It is educational to your customers
We live in an information hungry age. We ‘Google‘ everything. As your brand gets built online, your followers will begin to grow. To stay relevant to these followers, it is important to be a part of that movement. We work with you on a content marketing program that is informative to your customers and followers so that they can turn around and make a confident purchase knowing that they have the expertise from a company that supports the product or services it sells.
It is the core to your search engine optimization
As part of an ongoing search engine optimization program, we will work to expand your website with the content it needs to be found through online searches. An initial step before beginning any content development program will be to research the most popular keywords related to your business. Once those keywords are understood, we can monetize them for you by building the right content around those topics. Over time, you will begin to see your website start to rank well for those terms.
It supports your pay per click campaigns
Businesses often use pay per click and other paid media campaigns to build awareness around a brand they have never heard of before. Content marketing can work to support this by attracting people into a sales channel before they are ready to convert. If people have never heard of you before, they won’t know why they need your product or service. Instead, Cosmic Digital Design can work with St. Petersburg businesses to help them push a blog or video message through a paid campaign in order to introduce a new audience to what you have to offer. The result helps turn your business from awareness to conversion.
Do I Really Need Content Development?
If your business is designed to attract customers online, then content marketing is probably the best marketing strategy you can use for your business. A content marketing strategy works to support your pay per click campaigns through the development of targeted landing pages. It supports your search engine optimization strategy by targeting specific search terms related to your audience. Content marketing techniques, such as blog writing, works to keep your website relevant for your customers and the search engines.
Your plan is to build a successful online business, right? Then it is going to need a content development strategy in order to support that goal.
How Do I Get Started?
Use the contact form below or call Cosmic Digital Design today at (727) 642-5587 for a free consultation and review of your website. If you want to turn your website into an effective tool for generating leads and customers, you’ll need the best content marketing strategy for your business. Let us know how we can help.